In an industry fueled by creativity and collaboration, Atlanta's hip-hop scene thrives on spontaneity. This was evident in the making of Migos' "Freak No More" music video, directed by Cam Kirk. As one of his most significant projects, Kirk faced numerous challenges, but ultimately, the video showcased the spirit of Atlanta's hip-hop culture.

Initially excited to shoot Migos' video, Kirk encountered unanticipated production details. However, the opportunity to work with Coach K, who asked Kirk to shoot the video using Noisy Atlanta's equipment, enabled the project to move forward. Migos struck a deal with Vice, allowing them to shoot their video in exchange for access to Atlanta, and Kirk used Vice's team to direct the video while filming at the legendary Magic City.

With only four performances and two hours to work with, Kirk had to think on his feet and bring the video to life. One unique aspect of the video was the kaleidoscope border effect, which Kirk had hoped would become a trend but never gained popularity.

Reflecting on the project, the director expressed his wish for "Freak No More" to have gone platinum but acknowledged that the video was released before the streaming era. Despite this, the music video remains a testament to the fast-paced, authentic hip-hop culture of Atlanta, where artists and creatives thrive in an environment unburdened by business interference.