CAM KIRK

TRANSFORMING CREATIVITY INTO BUSINESS

In this lecture, students will learn about basic business principles with Cam Kirk, Creative Entrepreneur and CEO/Founder of the Collective Gallery and Cam Kirk Studios. Cam’s lessons focus on three key business principles: people, process, and product. Cam dives into these topics and shares insight from his own experiences to provide background on why these principles work so well. He also shares concrete examples of ways you can apply the principles to your own business. No matter the industry, students can use these basic principles to improve their business relationships, make a plan, and become better at whatever it is they aspire to be.

Transforming Creativity Into Business (Course Trailer)

Introduction: Meet Your Teacher, Cam Kirk

In this lecture, students will learn about basic business principles with Cam Kirk, Creative Entrepreneur and CEO/Founder of the Collective Gallery and Cam Kirk Studios. Cam’s lessons focus on three key business principles: people, process, and product. The three P’s of business are inspired by the philosophy of one of Cam’s entrepreneurial inspirations, Marcus Lemonis.

Module 1 – People

This module focuses on essential foundational principles concerning a business's crucial asset: people. Cam details strategies for cultivating client relationships, pinpointing necessary team member attributes, and provides an auditing tool for self-improvement as a leader and business owner. Learn from Cam's experiences, exploring both missteps and successes as he shares stories of his journey from a solo entrepreneur to assembling a 15+ member team spanning his various entities.

Module 2 – Process

In this module, we delve into Cam's method of developing business processes. While a solid product, personal attributes, and skilled teams are vital, weak processes can be detrimental. Cam delves into the advantages of well-designed processes, illustrating how efficiency and streamlining can transform outcomes. Throughout this module, he unveils strategies to enhance efficiency, spotlighting the significance of harnessing AI, crafting a potent PR approach, and ensuring timely product delivery to maintain customer excitement.

Module 3 – Product

In this module, the spotlight is on Cam's perspective on the significance of creating a high-quality product. Cam emphasizes the need to align your creation with a receptive market, but committing to mastering your craft is equally important. Additionally, long-term sustainability lies in the execution of several practices: studying diverse products and businesses, continuously honing your skills, and consistently staying up-to-date with trends. These efforts collectively empower you to create a product of top-tier caliber.

Transforming Creativity Into Business: Full Course